Che Filter Cigarettes is a brand that tastes more or less like Prince Filter Cigarettes. But there's a twist to the flavor since every time you smoke one, you're punching communism in the face. Which makes them so much better than regular cigarettes.
Anyone who's been on the internet, or know a hipster, knows who Ernesto "Che" Guevara is. But for you who don't know, he was an "Argentine Marxist revolutionary, physician, author, intellectual, guerrilla leader, diplomat, and military theorist." according to Wikipedia.
The keyword here is "Marxist revolutionary". Meaning that he was a communist. As we all know, I'm a capitalist myself. I'm all for free market. Private ownership gives me a boner. So I find it kind of ironic that one of the most well known advocates for communist now got his face on ad campaigns, t-shirts, coffee cups and now cigarettes. The very thing he was fighting against, capitalism, is now using his dead likeness to earn money.
"His experiences and observations during these trips led him to conclude that the region's ingrained economic inequalities were an intrinsic result of capitalism, monopolism, neocolonialism, and imperialism, with the only remedy being world revolution." -Wikipedia